One challenge all designers come across in working with any client is deciding how much information should be displayed on a site’s homepage. Most clients can agree that if the site’s there to sell a product, that product should be prominently featured. The trouble is that the goals of any site are usually more complex than showcasing a single product. When you have a wide array of products, special offers, news, events, promotions, and other featured content that you want to draw attention to, it’s certainly tempting to give all of these things a position on the front page to make sure nobody misses them. From a user’s perspective, of course, the resulting clutter ends up having that opposite effect, and no single message really hits home. One way to think about solving this problem is to think of your homepage as the storefront to your site.

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